This is not just about SOCIAL JUSTICE it is about QUALITY~ Dominic Lowe, Managing Director of Green & Black's says, "The move to Fair Trade certification is a key milestone in our relationship with the farmers that are so fundamental in the making of the best tasting, premium, organic, and now Fair Trade, chocolate you can buy."
But, is is about social justice too~
Mr. Santos Mendoza, president of CONACADO, a co-operative in the Dominican Republic, says, "The great thing about Fair Trade is that it enables cocoa farmers and organizations like ours to have a say in shaping our future through directly talking and working with retailers and companies. Our biggest worry is ensuring that we have a guaranteed market for our cocoa that provides us with a long-term sustainable livelihood. Through the pricing structure and the Fair Trade premium we will be able to both invest in business and in our community to ensure a brighter future for our families and other farmers."
Green and Black's Fair Trade commitment will mean an investment of more than $485,000 each year over the next 10 years through additional Fair Trade premiums paid to Dominican Republic cocoa farmers and their communities, improving lives remarkably and raising the global bar for peace, wellness and opportunity for everyone.
I admire companies like Green & Blacks who are setting a standard and proving that is is possible to run your business in a way that is good for people, our planet and the company's financial success too.
(Photo: I took this photo on a visit in 2006 to Kuapa Kokoo, the growers and part owners of Divine Chocolate-- another really great chocolate company. Try some this Valentine's Day!)
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